ArtSpace 4500 -- 2010-2012

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Objective:
+ to create part-time, remunerative work for Cara.
+ to operate a low-cost performance venue for our own amusement and for the advancement of the artistic careers of our friends, relations, cronies, cohorts, citizens and denizens

Means:
+ operate Artspace4500 as a business hosting arts events

Event types:
+ concerts of acoustic music
+ fund raisers
+ wine/food shows
+ art exhibitions
+ private parties
+ meetings
+ play readings

Revenue models:
+ sponsor of the event rents the space and pays a rental fee
+ Cara/Carla organize and publicize events of their own, charge admission and sell food/drink
+ commissions on sales of exhibited art

Roles:
+ booking
+ event management (present and responsible during events)
+ event setup and cleanup
+ promotion/publicity
+ webmastering
+ customer relations, esp. maiiling list
+ social networking (Facebook, Twitter, Myspace)

Responsibilities:
+ Cara/Carla:
++ bookkeeping
++ quiet (don't antagonize neighbors)
++ clean (the joint must be rendered spotless following each event)
++ protect from theft/vandalism (esp. electronics, tools, furniture)
++ prevent underage drinking
+ Dan:
++ pay utilities bills
++ equipment repair
++ web site hosting
++ maintain minimal building insurance
++ supply toilet paper, clean towels, creature comforts
+ Whoever thinks of it:
++ water the plants


Carla wrote:

Seal of work agreement for Artspace 4500.

Business Manager
Carla Selvin
carlaselvin@gmail.com
415.871.1609
Description: Handling artist booking, promotions, marketing and online social media for ArtSpace4500.  Event set-up/break down. Maintenance and upkeep of venue. Facilitating the run of events, includes door detail, mechandise overseeing, food and drink monitoring, etc.

Assistant Business Manager
Cara Keller
Cara@keller.com
415.999.7668
Description: Assisting with booking, promotions, marketing and online social media for ArtSpace4500. Event set-up/break down. Maintenance and upkeep of venue.  Facilitating the run of events, includes door detail, merchandise overseeing, food and drink monitoring, etc.

Yo Pootster,

Here are some thoughts about what you might include in a sort of contract with your ArtSpace artists.  Improve this, add whatever I've omitted, discuss it with Carla, and send it to your artists with the instructions that they read it and reply by email to confirm their agreement.

Henceforth, the "you" is the artist, and the "we" is Cara and Carla.

What you agree to provide:
+ acoustic music
+ your own audience, attracted and managed via your own resources such as promotional materials, mailing list, web site, CD sales, etc.
+ the ticket/door/suggested donation amount -- you can decide how much to charge -- we recommend $15 for a 2-hour show
+ optionally, a picture and promotional text for our web site

What you promise not to do:
+ amplify your instruments -- no amplifiers! (mics on vocals are ok)
+ announce the address of the ArtSpace -- instead, we will provide this by email reply to people who book their tickets by emailing rsvp@artspace4500.com (though this is a nuisance for us...  perhaps we should just drop this policy...?)

What we provide:
+ the room
+ seating for up to 65 guests
+ lighting and operator
+ mics and P.A. for vocals
+ upright piano
+ web site with calendar and link to your web site and, at our discretion, picture of you and blurb on our home page
+ confirmation replies to audience emails
+ attendance roster
+ clean glasses for you and your audience to drink from (beverages provided by you and/or audience -- encourage them to BYOB)
+ we collect the donations at the door and keep 20%

Beyond these details, the important thing is for you to make good art, to deliver an extraordinary performance, and to delight an audience.  That's why we do this.  We don't do it for the money!  This is a hobby not a business.  Indeed, we don't even cover our costs.  We do it because we love it and we know you do, too.  Let's make wonderful music together!

One of you gals will need to run the lights.

They are simple to operate.  Here are some suggestions:

+ Use them to create drama at your event.

+ Never use spots except when performers are performing.  They are not work lights.

+ Before the show during the sound check/setup, figure out where your players will place themselves and point a spot at each one.  Climb up the ladder to direct the spots.

+ Turn off the house lights to let people know when the show is starting.  Have a few seconds of complete darkness to focus attention.

+ Make sure you know which fader illuminates which performer.  Create drama by lighting up each one in turn as they start their show.

Simple but effective!

In my experience, charging a cover charge is not a deterrent except among young audiences.

At the ArtSpace, we usually have a "suggested donation" amount ($10, $15, even $20) and a sliding scale;  people can pay as much or as little as they want.

This is all at the discretion of the artist, though.  You know your own audience...  You decide.

Urge them to BYOB and even snacks if you want.  We provide drinking glasses.

Send me an image and a paragraph for the ArtSpace web site, please.

I suggest we have you start at 3:00 pm, doors open at 2:30, and the three of us set up at 1:30 -- mainly, position the piano and the lights.

Also, we'll set up the chairs.  Let me know how many people you expect.  Here's how we handle that:  don't post the street address on your web site.  Instead, ask them to RSVP.  In your reply email you tell them the street address.  And you keep track of how many emails you got.  Then we
know how many to expect.  Cool?

Dear Artist,

I am writing  regarding your forthcoming performance at
the ArtSpace on XXX date.  This email is to clarify the 
details.

First, money:  You decide what to charge at the door 
("suggested donations").  You keep 80% of what we collect.

Second, time:  To set up, please arrive an hour before the
doors open.  Doors open at XXX time for your audience, and
your performance begins at XXX time (a half hour after doors).
I suggest you play an hour set followed by a 10-minute break
and then a 40-minute set, but really it's up to you to decide
on timings and order.

Third, instrumentation:  The ArtSpace is warm and intimate
and amplified instruments are neither needed nor permitted.
If your singing voice is very soft, we can provide a 
microphone and sound system, but have rarely needed this.
We have a Yamaha upright piano (in tune!) for you to use
if you wish.  Also digital/video projection if you want to
do multimedia.

Fourth, food and drink:  Your audience is welcome to bring 
beer, wine, sodas, snacks.  We supply glasses for them to 
drink from.  No smoking inside, of course.

Fifth, merchandise sales:  We provide a table for you to
set up your merch (CDs, T-shirts, whatever) for sale.
Charge whatever you wish, and collect and keep the money 
yourself.  If you'd autograph a CD for our growing ArtSpace
archive, we'd appreciate it very much!

Sixth, promotion:  If you'll supply an image and a paragraph
or two of text, we'll be glad to put them up on our web site
at www.artspace4500.com.  Beyond that, drawing an audience
is your responsibility -- do what you can:  email blasts,
posters, word of mouth, press releases, newspaper notices,
radio spots, TV commercials ;-)  It's up to you!

Finally, audience confirmations:  We prefer that you do not
give out the ArtSpace address (4500 19th St. at Douglass in
San Francisco's Castro district) except in your responses 
to your audience's email RSVPs.  By requiring and counting 
RSVPs, you will be able to tell us how many audience 
members to expect.  Thus, we know how many chairs to set up.  
It helps us help to make your show even better!  We can seat
up to 50.

Let me know if you have questions...  And thanks!  We're
looking forward to a wonderful show!

Dan Keller
(415) 861-4500
dan@keller.com

Nov 12th: Joseh Garcia in Little Flower

Joseh Garcia is a San Francisco based Brazilian singer/songwriter whose songs personify the characteristics of Brazilian charm: sensuality and embodied playfulness. With precise vocal gestures Joseh whispers secrets in the form of songs that gently invite us to go deeply within in a moving, relaxing, and fun manner.

Joseh Garcia is bringing his unique concert Little Flower back to san Francisco with wonderful contemporary Brazilian music (MPB) from the Northeast and Southeast of Brazil, including special interpretations of new bossas and old sambas. Joseh will display an array of great composers as diverse as Chico Buarque, Vinicius de Moraes, Lenine, and Vitor Farias. He will also be singing acoustic versions of his original songs from the recently released EP Bossa a Trois.

Joseh’ soothing and dynamic voice will be accompanied by the amazing musicians Bryan Olson (acoustic guitar), Michaelle Goerlitz (percussion), and Daniel Magay (flute, sax, and clarinet), as well as special guests. These talented artists will beautifully intertwine music, and poetry.

Joseh Garcia has recently performed at Palace of Fine Arts and Yoshi’s SF Lounge, and has reached audiences in Brazil, Italy, France, and Canada. In May 2011 Joseh Garcia released his EP Bossa a Trois produced by Daniel Masson, known worldwide for his Buddha Bar (Paris) compilations.

Please watch here a wonderful video of the concert:
http://www.youtube.com/watch?v=F4RnCh39DqQ

The concert will take place in the evening of Saturday November 12th at 7:30pm. Doors open at 7pm. Seating is limited and we expect this show to be a sold out event. We ask you to consider buying ADVANCE DISCOUNT TICKETS OR RSVP@ArtSpace4500.com in order to reserve your seat and to receive the address of the venue.

$15 (ADVANCE DISCOUNT TICKETS)
$15 (students w/ ID)
$20 (general).

"Joseh Garcia’s serene voice and heartbreaking stage presence embody the new wave of Bossa Nova… Watch him! Listen to Him! He may well shake the boundaries of Brazilian music and cool Jazz in decades to come."
Silvia Nakkach, music educator and award-winning composer.


Artist website:
www.josehgarcia.com
www.facebook.com/josehgarciamusic

Local and Artisan Wine and Food

Starr Ranch
judy@starr-ranch.com
9320 Chimney Rock Road
Paso Robles, CA 93446
805 227-0144
Kip Darcy
kip.darcy@gmail.com
408/655-0152

John Blount & Victoria Doggett
Italian Harvest
h: 337-6400
c: 793-3875
Vic cell 793-3876
SSF warehouse:  214 Shaw Rd.  101S, S Airport Bl R, L onto San Mateo Av, .5 mi to next light, L onto S Linden, L onto Shaw Rd., straight ahead to 214 bldg complex.
johnb@italianharvest.com

Nancylee Hawkins
Chef Owner
California Coffee Cake Company
W 650-340-8084
F   650-340-8027
nhawkins@californiacoffeecakecompany.com

Debbie Kaufman
Debbie's Rugelach
http://www.debbiesrugelach.com/
rugelachdebbie@yahoo.com
650-464-1538



Born in San Francisco, Molly Maguire started singing in choirs at seven years old when her family relocated to Atascadero, a small town located on the central coast of California, where the only thing that outnumbered the churches were donut shops.  She spent her summers in the Bay Area, taking her first acting class at the American Conservatory Theater in San Francisco at 10 years old, where she continued to study for ten more years.  

 
She formed her first band at 13 years old--”Fairy Dust” which very quickly became “Elderly Abuse,” the idea being, Molly says, “it was too loud for anyone over the age of young.”  It was in this band she wrote her first song, “Curiosity Killed the Cat.”  

 
The lyrics, listed below, are “profound,” Molly says.

 
There was a cat.
His name was Bill.
He saw a mouse.
He wanted to kill.
He went out on.
To the street.
There was a car.
Bill was dead meat.
 
Curiousity......killed the cat.
 
“Luckily we were so bad that we had only one gig and so I came out of it with my ears in tact,” she says.  

 
In high school, she continued to sing and act, winning several awards and competitions, most notably, Best Actress in the Cuesta College One-Act Play Competition and Most Likely to Be Famous in her high school yearbook.  “I really wanted to win Best Car for my 1972 convertible VW Bug,” Molly says.

 
Molly moved back to the Bay Area for college, first attending SF State as a theater major, and later transferring to Mills College on scholarship.  She earned her BA in Music Composition in 2004, earning the Paul Merritt Henry Prize in Composition and the Myrta Bennett Wieland Prize for Excellence in Vocal Music, along withHighest GPA on the Tennis Team.  

 
“Yes, I am a nerd,” says Molly.

 
In 2002, she officially joined another Band Lizzie and the Redbirds, with Elisabeth Setzer and Melody Ferris.  The trio performed originals and covers inspired by girl group music of the 50s and 60s.  in 2006, Molly and Melody formed Kite Parade, an all original keyboard and vocal duo with a mellow pop sound.  The group included several Bay Area guest artists, occasionally Michael Burton, bassist on Molly’s latest album Naked.  In 2009, Molly and Melody recorded on the soundtrack for La Mission, a film directed by Peter Bratt about family life in the Mission District of San Francisco.  

 
Naked was picked up by the label Portico Music (Solea Group -- Sugo Music) in March of 2010.  Portico Music is an artist friendly singer-songwriter label that focuses on worldwide digital and mobile distribution.  In 2011,Ashes, the first track from Naked was licensed in the Michael Aker's film Morgan, scheduled for release in late 2011.  

 
Molly also makes a living as a classical conductor, arranger and performer.  “I am most proud of the orchestral arrangement I did of Gabriel Faure’s Requiem,” in which she wrote the arrangement for four bass clarinets fromEdmund Welles and piano.  “It was really amazing hearing the range of these instruments.  They really tore it up.”  She also performs with Just Voices, a professional a cappella octet based in Marin County, CA.

 
“I also like to do stuff with kids.  I co-founded a local youth theater company in 2005.”  She has acted as a musical director for three musicals since then.

 
Along with her singer-songwriter originals, Molly is also heard performing with other pop groups in the Bay Area including Just Friends.  You can visit her website, www.mollymakesmusic.com to join her email list and stay informed about upcoming events.

2011/2/5 Carla Selvin 

    Hey Morgan,

    Thank you for your interest in the Artspace 4500. We'd love to set something up with you. 
    A little about us.....The Artspace is located right in the heart of the Castro district in San Francisco. We're just a short walk from 19th St. and Castro. We're located in a residential neighborhood, which means we have to end all our events by 10pm. We host strictly acoustic house concerts and have a limited capacity of up to 70 people. We have microphones, p.a., upright piano, lighting rig, seating, and space to sell merch. We host events on Fridays, Saturdays and Sundays. (Sunday events ending earlier than 10pm)

    We do a 80-20 door donation split with artist, the 20% goes straight to the Artspace, so we can continue funding the events we put on. For pormoting our events, we rely solely on word-of-mouth, mailing lists and firsthand artist promotion to fill our space. We don't publicize events on social networking sites to avoid having more than capacity show up.

    Couple of questions for you, would you want to showcase your set, or have an opener? What are your instrumentation/equipment needs? What dates are you looking at?  

    Hope to hear back from you soon!

    best,
    Cara and Carla

1/15/11

18 metal stacking chairs
18 metal folding chairs
 6 wooden folding chairs
 5 rolling office chairs
 4 can sit on couch
 2 wooden stools
 1 piano bench
--
54

In the archive section, be sure to include:

Will Hull's photography exhibition
Jonathan Luskin's play readings
Courtney Cook's Spring Valley elementary school fund raiser
http://www.starr-ranch.com/ at our fancyfood show
http://www.lisaengelken.com/
http://www.garrisonstarr.com/
http://www.nataliazukerman.com/
Griffin House
Megan Slankard
Hate Factory
Lil Rev 

We also had an AIDS fundraiser by artist Vagn Peterson.

We also had Kip Darcy's birthday party with a taco truck parked outside on the corner. 

ArtSpace 4500
					 Show:
					Date:
 Bring down cleaned glasses
 Chairs

	-Black cushioned (18)
	-Wooden folding (6)
	-Metal folding  (18)
	-Rolling office (2)
 Tables

	-Tall white (merch?)
	-Wooden (drinks and snacks)
		 Wipe down tablecloth
		 Put out glasses
	-Rolling office desk (door)
Lights
	 Direct towards performers
	On:
		 Rope lights
		 Overheads
		 Outdoor light
Sound
	 P.A. (if necessary)
 Roll up projector screen
 Roll out piano (if necessary)
 Set up fan (if necessary)
 Fill water pitcher
 Open window
 Water plants
 Re-line trash cans

Bathroom
	 Fresh towels
	 Paper towels
	 Toilet paper



Downbeat

 Close blinds
 Turn off overheads
 Close door
 Affix sign (Please wait until you hear applause to enter, for latecomers)
 Turn off rope lights

Takedown

 Chairs
 Close window
 Close Blinds

Bathroom
	 Empty trash
	 Bring towels upstairs to wash
	 Wipe down sink area / floor
 Sound off
 Lights off

Glasses
	 Replace dirty in box
		 Count
 $$ - Calculate 20%
	 Put remaining inside envelope or folded paper and give to artist
 Heat off
 Consolidate / empty trash cans

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